If you’ve been paying attention to the business world in the last couple of years, this will not come as a surprise. The idea of hopping on the shiniest new bandwagon is not a exactly a fresh one – there have always been those who are keen to seize every new opportunity that comes their way without any regard for the consequences. And while the fortune does indeed favour the bold, catering to its every whim might not be the clearest path to success. The temptation is always there, but I would argue that it has rarely been as evident as it is now. In the rapidly evolving digital landscape new ideas come and go in a blink of an eye. And each trend seems to get an alarming amount of ‘experts’ with a business lifespan of a fruit fly. That was as relevant in an era of Facebook ads as it is in the new Bitcoin utopia. Far be it from me to disparage any of you from pursuing your goals in an emerging profitable field, but I would advise approaching every such venture with respect and care it deserves. So, what are the basics of the successful business?