In the rapidly evolving digital landscape new ideas come and go in a blink of an eye. And each trend seems to get an alarming amount of ‘experts’ with a business lifespan of a fruit fly. That was as relevant in an era of Facebook ads as it is in the new Bitcoin utopia. Far be it from me to disparage any of you from pursuing your goals in an emerging profitable field, but I would advise approaching every such venture with respect and care it deserves. So, what are the basics of the successful business?